I translated the brand bible and assets into the full suite of digital and printed materials needed for the 2019 launch of the first hotel in London. Developed by SH Hotels and Resorts, famous for their chain of luxury eco friendly 1 Hotels, the Treehouse Hotel is earth friendly at its core. So every brief was delivered in that context.

My creative input was diverse and wide ranging covering all the different customer touch points; menus, brochures, merchandise, B2B/B2C marketing, advertising and onboarding materials.

Adobe Creative Suite (Illustrator, Photoshop, Indesign).

OUTDOOR HOARDING MURAL

CREATIVE DIRECTION, DESIGN AND ILLUSTRATION

I was asked to create a mural that could be applied to urgent construction site hoarding that would obscure hotel facade, forecourt and entrance. Inspired by seaside photo boards I used Illustrator to draw a lively and informative London street scene. Fused with nature, Treehouse birds, and London landmarks, I added branded signposts to highlight the various F&B offerings within the property, and interactivity in the form of a height measurement chart and trompe-l'œil seating and motifs. Spanning over 50 metres in length and camouflaging build site access points, the hoarding was transformed into an eye-catching brand story and vibrant selfie backdrop.